This establishment, which opened in the fall of 2019, is located in a quiet area surrounded by youth hostels with trendy exterior and interior designs. And this is no coincidence: the café's owner, Savanoi-san, himself used to work as a designer not too long ago. He drew inspiration for the café's interior from both Japanese tradition (such as kimono patterns) and the works of Raf Simons for Dior's 2012 show, where he adorned all the walls of the mansion used for the event with live flowers. Raf Simons had five rooms in different colours, while Savanoi’s café has just one wall on the second floor covered in white orchids. The other half of the room is entirely black, creating a sharp contrast and allowing visitors to choose the atmosphere that suits their mood.
The concept behind the café's name is that each person, while at the centre of their own attention, is also somehow connected to everything around them. Everything is about us, everything is around us, and in essence, everything is for us. The logo design is based on Japanese looped ornamentation—lines that seem to converge towards the centre while simultaneously diverging from it. The minimalist and rhythmic nature of Japanese ornamentation perfectly captures contemporary trends, making it the ideal 'packaging' for specialty coffee.